PR departments are under increasing pressure to provide “hard” evidence of their activities for corporations, governments and non-profit organizations. C-Level executives are asking what the dollar value is in a communications department. For the most part, these measurements have been done via clipping services and click analysis on stories. This hasn’t been quite enough. Just [...]
Entries Tagged as 'Best Practices'
Solution for PR Metrics: Perhaps Online Reputation Management?
June 5th, 2008 · No Comments
Tags: Best Practices · Reputation
Moving Into The Cloud: Upsides & Downsides
May 28th, 2008 · No Comments
The Computing Cloud. Mostly this has been the bane of the CIO, CTO and other more technically minded in the enterprise. It’s been fine there as well. Few enterprises have done more than dip their toes through placing a few applications into the Cloud and seeing how it rolls out. While large enterprises will take [...]
Tags: Best Practices · Business
How To Choose a New Web Design Firm
May 27th, 2008 · No Comments
Chances are you’re either on the third or fourth, perhaps more, generation of your Website. Like many other organizations, you want the new site to do more and go farther. Today, choosing the right design/development firm is vital; more so than ever before. Is there a good way to go about it? This is our [...]
Tags: Best Practices
