Web advertising has taken many shapes and forms over the years. We propose “Relationship Ads” maybe the next carton of fairy dust in many failed attempts. Or will it? To date, the most successful form of advertising on the Web has been banner and text ads tied directly to keyword searches. Now Social Media has [...]

Rich Media. A term coined around 1999 by the agency world. Initially is described “animated banner ads” with a larger file size, and the majority of people online (90%+) were using dial-up. The along came Broadband, LCD technology and flat-panel screens at 20″ grew to become almost standard and Flash burst forth along with a [...]

There are two vital reasons PR professionals should monitor Social Media. Understanding them can bring critical improvements to your media strategy. The debate between professional media services (newspapers, TV news, magazines) and Social Media or bloggers, Twitterers and video bloggers has been raging for years. No doubt it will continue. Many large enterprises still shun [...]