Social Network sites, txt messaging; they may just be a waste of time and money for a viable marketing channel. Or perhaps it’s how you market through those channels. We propose that it’s all about the approach to these channels, after all, the message is the medium. We found an excellent survey from ExactTarget, the [...]

Pushing your search results down? Not being found on Google, Yahoo!, MSN or other search sites? Companies spend many thousands of dollars to ensure they get found and stay found. Many hours of effort and many hours of careful planning, writing, coding and linking go into upping ones results to the top. So why would [...]

The primary point of a business having a Web presence is to contribute to profits; directly or indirectly, through increased margins and throughput or by reducing costs. All that surrounds that primary objective must contribute to that primary goal. The point of a business is profit. Or it’s a charity. The challenge point, that key [...]