As the Web population hit the hundreds of millions in the late 90’s, more and more companies rushed online to somehow find a way to make money. For the most part, this was to market their products, whether it was clothing, books, music or business to business. It was the new marketing channel. Advances in [...]

Perhaps the first “corporate blogger” to make corporations sit up and take notice of the blogging phenomenon that started roughly three years ago was Robert Scoble, a VP at Microsoft who started blogging. About Microsoft. And he wasn’t always nice. Microsoft engaged him and encouraged him, now he is with Fast Company and some other [...]

Some have called Corporate Social Responsibility the “New PR Campaign” for the corporation. Our experience shows it’s far more than that. When a company like Novartis reaches out to support NPR programming, they are taking time to invest in the broader community. Brewery, Molson, leverages a comprehensive blog to communicate it’s CSR programs. But few [...]