There are two vital reasons PR professionals should monitor Social Media. Understanding them can bring critical improvements to your media strategy. The debate between professional media services (newspapers, TV news, magazines) and Social Media or bloggers, Twitterers and video bloggers has been raging for years. No doubt it will continue. Many large enterprises still shun [...]

PR departments are under increasing pressure to provide “hard” evidence of their activities for corporations, governments and non-profit organizations. C-Level executives are asking what the dollar value is in a communications department. For the most part, these measurements have been done via clipping services and click analysis on stories. This hasn’t been quite enough. Just [...]

Corporate blogs; they’re increasingly becoming “de riguerre” the “cause d’etre” of the corporation. And it is definetely an excellent opening move in the first act of corporations learning how to converse with the general public; whether reaching shareholders or consumers in general. Corporations, government and media are realizing the value inherent in social media relations [...]