Well, never really. One of the challenges faced by many organizations is that they only implement SEO by campaign, say for a particular microsite or just to get rankings up under key terms and keywords. Then they take a look at all the time and money they’ve spent and may think a) we’re done now [...]

Anybody can play on the Web today. No programming skills required. Then there are the technical folks, who have the ability to create phishing sites and emails and bot attacks to kill even the hardiest enterprise server. Yet the Web population continues to grow and new applications keep popping up. Trust is a big issue. [...]

Most marketers understand the inherent value of SEO (Search Engine Optimization) as part of their overall Search Engine Marketing (SEM) efforts. The higher up your company appears in the search results of any given search engine (we mostly focus on Google) the more chances you have of getting a participant to click through to your [...]