Most marketers understand the inherent value of SEO (Search Engine Optimization) as part of their overall Search Engine Marketing (SEM) efforts. The higher up your company appears in the search results of any given search engine (we mostly focus on Google) the more chances you have of getting a participant to click through to your [...]

Pay-Per-Click advertising is not as easy at it used to be. Yet it’s become a vital component of an overall marketing strategy. Over 40% of Fortune 500 companies are increasing their online advertising spend in 2008 according to an eMarketer survey. That’s billions of dollars. Ad words can be found in search results, on blogs, [...]

Search Engine Optimization or SEO is considered part of Search Engine Marketing (SEM) and this has, over just 2 years, grown into a massive, multi-billion industry. Analysts vary in their estimates from $500 Million to $2.5 Billion and beyond. SEO has largely come about as a factor of overall Web growth. Developed countries account for [...]