Do you have a career section on your website? Have you put a little blurb about benefits and workplace environments? Great. Do you have an Investors section on your website as well? Some news releases, latest financial reports? Great. How many prospective employees do you think visited the Investors section to see how a potential [...]

Most website owners I speak to are much more concerned about traffic volumes than they are about conversion ratios; but if you think about it increasing the conversion ratio on a website from 2% to 3% will have the same effect as increasing the traffic coming to the site by 50% but it’s almost certainly [...]

Has the homepage become redundant?
For many years, organizations focused on the Home Page as the Web page that visitors would arrive first when coming to their website. Great emphasis was placed on design and subsequent navigation from this page. With the improvements made in search algorithms by such powerhouses as Google and Yahoo, the [...]