The best print ads that we see in newspapers and magazines are simple. There is no clutter the message comes across through the “less is more” use of imagery and minimal amounts of copy to convey one single, ideally compelling, message. The object of an effective ad is to get your attention first, and motivate [...]

Most website owners I speak to are much more concerned about traffic volumes than they are about conversion ratios; but if you think about it increasing the conversion ratio on a website from 2% to 3% will have the same effect as increasing the traffic coming to the site by 50% but it’s almost certainly [...]

The Web offers a rich medium for visual communications. In the pre-Web 2.0 days, we saw a lot of “flaming logo’s” on websites, the rotating mail box, hit counters and other, well, ugly design elements. There seemed to be two classes of design on pages; the cheap “my cousin is a coder” done in the [...]