In my last post I briefly mentioned Google Analytics. Trying to do online marketing without a good analytics package is like trying to drive a car will blindfolded - it’s absolutely impossible and is quite likely to end in an expensive disaster. Fortunately Google Analytics is pretty simple to setup in three steps.

The first thing that I do in an online marketing campaign is compare the website I’m working on with its competitors and get a good feel for the present visitor statistics so that I’ve got a way of measuring progress.