Our practice areas are designed to focus on the areas that have a direct impact to the bottom-line or organizational goals. This means saving money, generating revenue or meeting service goals.
Practice areas are based on four primary areas, with services broken out by area. They can be combined or tailored depending on needs of the client.
- Audit & Analytics: We have specialized tools to aid in monitoring PPC Fraud, internal Web fraud and auditing of Web projects (either software development or site development). This area also covers Web analytics for inclusion with overall business and organizational metrics and training. (More …)
- Social Media & Online Reputation Management: There’s more than just MySpace, Bibo and Facebook. There’s the Blogosphere and micro-blogging. Any company can and must, deal with the impact of social media on their organization. Our practice here is focused on helping you understand and manage Social Media, including developing successful marketing strategies for this space. (More …)
- Marketing & Communications: It’s a whole different game. Unlike digital and traditional agencies, our role here is to help you develop the strategy that ensures brand alignment, measurement and overall strategy so you can select the best creative agency for the most impact to your budget. When it comes to communications, we help you manage online Investor Relations through to online crisis management. (More …)
- Best Practices & Executive Services: We can help you establish Best Practices for the online elements of your business, to ensure they integrate with your real-world strategy and operations. Our executive services include workshops for CEO’s, CFO’s and COO’s to understand clearly, in practical and non-technical terms, the impact of the Web to your business. (More …)
