PPC Auditing

Most search engine marketing (SEM) agencies are paid based on how much money a client (you) spends on monthly SEO campaigns. Conversely, a competitor can find people to click on your ads in search engines to drive your ad budget to it’s limit, pushing you off the search results.

Our PPC Auditing service uses our proprietary software to take your data and run an audit. We can determine where click fraud may be occurring, and in some cases can identify who is doing this, so you can take action. Aside from potential click fraud, our audits help you better understand your ROI on ad spend.

Website Valuation Audit

Is your Web property really an asset to your organization? How much value can you place on a Website for marketing audits, ROI Marketing efforts and to know if your site has a value to your market?

Our valuation audit helps you truly understand what your Website is worth to your business, organization or government department. A full report and break-down is provided.

Web Presence Audit

Wonder how much about your organization is “out there”? Having an understanding of your “presence” on the World Wide Web, and what people are doing with your information can help you develop better marketing campaigns, investor relations strategies, budget plans and communications plans.

A Web presence audit can be fast and basic, or it can be complex and multi-layered. Our methodology is proprietary and leverages our various Web tools. A report will cover audience, search rankings, social media, key markets, user analysis and history.

Campaign Audit

Did that SEM agency or Web design firm deliver on the campaign they designed and executed for you? Did your online campaign measure up? Do you want to make sure services were delivered as promised? We can answer these questions for you in a comprehensive report.

Project Audit

Just completed or completing a major Web project such as a re-design, new deployment, hardware or software project? Want to make sure the deliverables are being delivered? As an independent consultant, our bias is for you, not the company you’ve retained. We’ll make sure you’re getting the results you expected.

Web Analytics Training

Looking to implement GoogleAnalytics or other Web analytics tools and not sure how to really use all the data for good business and marketing decisions? We can help train your key personnel in understanding and leveraging most Web analytics programs.

Web Analytics Implementation

We can either directly conduct an implementation or help you determine which Web analytics tool is best. There are free products and there are high-cost options requiring extensive implementation and preparation. A good implementation can reap fast and directly realized financial rewards. We’ll help you make sure it all goes in your favor.

Social Media & Reputation Management

Here’s where we leverage our proprietary monitoring tool; mediasphere360. With mediasphere360, we go digging beyond the traditional search engines (avoiding their inherent bias) to uncover what’s out there about your organization. These services are delivered through our Social Media & Web PR agency, MediaBadger.