PPC Auditing
Most search engine marketing (SEM) agencies are paid based on how much money a client (you) spends on monthly SEO campaigns. Conversely, a competitor can find people to click on your ads in search engines to drive your ad budget to it’s limit, pushing you off the search results.
Our PPC Auditing service uses our proprietary software to take your data and run an audit. We can determine where click fraud may be occurring, and in some cases can identify who is doing this, so you can take action. Aside from potential click fraud, our audits help you better understand your ROI on ad spend.
Website Valuation Audit
Is your Web property really an asset to your organization? How much value can you place on a Website for marketing audits, ROI Marketing efforts and to know if your site has a value to your market?
Our valuation audit helps you truly understand what your Website is worth to your business, organization or government department. A full report and break-down is provided.
Web Presence Audit
Wonder how much about your organization is “out there”? Having an understanding of your “presence” on the World Wide Web, and what people are doing with your information can help you develop better marketing campaigns, investor relations strategies, budget plans and communications plans.
A Web presence audit can be fast and basic, or it can be complex and multi-layered. Our methodology is proprietary and leverages our various Web tools. A report will cover audience, search rankings, social media, key markets, user analysis and history.
Campaign Audit
Did that SEM agency or Web design firm deliver on the campaign they designed and executed for you? Did your online campaign measure up? Do you want to make sure services were delivered as promised? We can answer these questions for you in a comprehensive report.
Project Audit
Just completed or completing a major Web project such as a re-design, new deployment, hardware or software project? Want to make sure the deliverables are being delivered? As an independent consultant, our bias is for you, not the company you’ve retained. We’ll make sure you’re getting the results you expected.
Web Analytics Training
Looking to implement GoogleAnalytics or other Web analytics tools and not sure how to really use all the data for good business and marketing decisions? We can help train your key personnel in understanding and leveraging most Web analytics programs.
Web Analytics Implementation
We can either directly conduct an implementation or help you determine which Web analytics tool is best. There are free products and there are high-cost options requiring extensive implementation and preparation. A good implementation can reap fast and directly realized financial rewards. We’ll help you make sure it all goes in your favor.
Social Media & Reputation Management
Facebook gets over a million new users a day. Bebo rates similar numbers in Europe, and there are many social networks, blogs and newsgroups out there, known as “Social Media” and no matter the size of your business, they can be critical to your organizations campaigns, and reputation.
Social Media Communications Strategies
Looking to develop strategies to generate customer interaction in Social Media such as MySpace, Facebook, Bibo or other similar networks? We’re there and we get it. We’ve executed highly localized campaigns to major social media strategies.
Social Media Marketing Strategy
Make one wrong move and you can alienate an entire market segment or find stunning success. A successful campaign comes from careful research and planning. In many cases, we will work with an agency to develop the creative based on our research and develop the metrics to measure success.
Social Media Audit & Analysis
Is your company or organization being talked about in social networks and other social media sites? We conduct exhaustive research, including multilingual research to help deliver a picture of your social media presence.